Role
UX/Art Director / Developer / Intern supervisor
UX/Art Director / Developer / Intern supervisor
FG USA is the american counterpart of FG DJ France, which was historically the first house radio broadcast in Paris, France. As innovative broadcasters, and efficient party planners, they have also launched international DJs like David Guetta, and Martin Solveig. They needed a redesign of their CMS-designed blog in order to reach out to the US market, and promote their web-based radio.
We reorganized the content, amplified the experience around party planning, and improved it with social media strategies. After researching, wireframing, designing, and prototyping, we designed a live, vivid, social party website, and a live radio player, one of the first using the HTML 5 audio API.
Sector / Type
Entertainment / Website, iOS & Android apps / Redesign
UX Focus
Decision paralysis, third party validation, Fear Of Missing Out
1st radio to brodcast HTML5 stream
still in use on the French website
10k Twitter followers
in only 3 months
National
New York City, Miami, Los Angeles, Washington DC
International DJs
Bob Sinclar, David Guetta, Avicii, Van Buuren
In 2011, 80% of DJ websites are coded in Flash. 40% use a fixed design on only one page. All radio brodcasters are using a CMS, but due to CMS limitations, they usually look alike. 83% of them are displaying News, dates of the upcoming events/shows, and live radio. However, all only offer a Flash-based live radio. 4 only display artist biography. 7 don't share photos or videos about the past events, or media related to an artist. If Facebook, and Twitter are used by all of them, Instagram is the third preferred social platform, followed by Youtube (40%), Soundcloud (30%), Google+ and Spotify (both 20%).
Has a pay-the-bill occupation, that requires to stay on his feet all day long, helping customers in the store. He likes to take the pressure off go by hanging out with his coworkers.
Browses multiples social sites to find a party to attend to during the weekend.
A platform that lists all the good parties in his area, and being able to book easily.
Dude, where is the party I saw on this flyer?
Just started a few gigs as a debut DJ. He is eagerly looking to expand his network to make a name for himself in the DJ industry.
Browses the web looking for new sets, new sounds, and follows DJs on Soundcloud. Also listens to some online radio.
A website to find all the information about the DJ he is following, including sets and where they are going to perform next.
What is the address of this DJ website?
Spends her days reviewing and writing about brands on social media. Single, she usually hangs out with her BFFs during the weekend.
Always looking for the next party to go, taking selfies, and sharing it with the world.
A website that displays next events, previews of the sets, and pictures of the last party.
Where are the pictures of us that this photograph shot at the party?