Pixadily

Research

• Sign up barrier

  Usability researchers demonstrated many times how form filling creates a barrier to increasing traffic and conversion rates. They discovered that the longer the form, the lower the conversion rates. Therefore, they advocated for asking the least bit of information possible to start, and to delay the needless for later, in a staged obligation solution.

  The longer the form, the greater the perceived effort

  

• Decreasing anxiety

  Wedding planning is known to have a high anxiety factor. Compared to other planning apps, our user survey and early testings, showed users are more likely to use an app that does not constantly notify them the remaining tasks, or request too many task confirmation.

  Are you sure you want to do this?

  

• Prospective memory

  Applied Cognitive Pyschology studies led by Landsinger (2002), McDaniel (2004), and Kliegel et al (2008) demonstrated that prospective memory is affected by stress, emotional, and motivational state. In other words, planned actions require more time and effort when executed under high stress, heavy workload, or when interrupted in their process.

  A lot of things to do

  

Competitive analysis

Personae

Alfred Morin, 42

Groom

Advanced

Developer by day, party animal by night, he is planning a big wedding soon. Not from the Facebook /social media generation, he has a more paper approach of the event.

1. Tasks

   Connects to the app to select and manage the best pictures to make a photo album.

2. Wants

   A tool for gathering in one place all the pictures taken of the event by all the guests.

3. Asks

   Where did you send this picture? No, not that one, the one where...

Ellen Peterson, 37

Bride

Intermediate

Nurse devoted to her job, she is planning to marry "The One". She is thrilled, but getting a bit nervous lately with all the planning and repeating details to all the guests.

1. Tasks

   Connects to the app to make sure everyone RSVPs and keeps in touch despite her busy schedule.

2. Wants

   A tool for communicating updates to all the guests, or contacting one in particular.

3. Asks

   How can I update details without having to call everyone?

Rachel K. Green, 37

Maid of honor

Intermediate

Nurse and Ellen's best friend, she is helping the best she can. Used to publishing pictures on Facebook, she admits it is maybe not the place to share such precious memories.

1. Tasks

   Connects to the app, looks at updates, answers some emails, uploads pictures, and sees what people shared.

2. Wants

   A digital album to remember her best friend's wedding.

3. Asks

   How can I upload pictures and see what people shared?

User flows

• Web app

  Users have access to details, to the guests list, and to all the pictures taken at the wedding. They can manage the guests and send an email to all, or to choose to send it only to best man/maid of honor. Here are the main pages related to the CMS.

  1. Home page

  2. Profile page - Couple details

  3. Profile page - Date and location

  4. Guests page - List

  5. Guests page - Sending an email

  6. Album page - All

  7. Album page - One album view

Moodboard

• Brett Johnson

  

• Black Negative

  

• • Bokeh

    

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    Jess & Russ wedding

• Wedding pictures

  

• • Léna Sanz

    

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    Wedding planner

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  Viva Max

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  White Lotus Aromatics

Art Direction

Timeless

As our competitive research showed, wedding websites tend to overuse Burgundy, Crimson, and Floral White color scheme. Moreover, red can be seen as a violent color in some religions. In order to convey memory sharing, and photo album, we proposed the use of shades of brown, from dark to old aged paper, balanced by a neutral cold greyish blue. A fresh dark turquoise, pink prune, and sand ocre, are accenting and constrasted these faded colors.

Color scheme

Focus and bokeh

Wedding planning can be stressful. To stay focused and perform tasks with ease, we decided to narrow down the active colors and states that are visible on screen. Focus is also a remembrance of the photographic terminology. That is the reason why the background displays a bokeh: keeping track of what is important, and blurring disturbance in the background. The pattern strips are a reference to keeping tabs, as in a planner.

Menu and notifications

Marketing without annoyance

How to sell without being too intrusive, or disrupting the users tasks? By using another graphic pattern that is not in use the web app, such as glossy. The ribbon is a reminder of marketing strips you find in stores, and its glossy appearance and its high contrast draws attention and stays in to the users's mind without being distracting.

Pricing table

Font pairing

In order to emphasize on storytelling and sharing memories, we used Museo. In its serif and sans serif version. Created in 2008 by Jos Buivenga, for Exljbris. Museo is a semi-serif typeface with lucid, open forms and highly original details (especially the pipe-like, bent half-serifs). Museo is great for cool-looking headlines but it is also very effective in medium-sized texts.

Specimens

Marriage equality leader

3 years before the same sex marriage law in France, Pixadily wanted to pave the way, and not to discriminate against anyone. We worked in the same direction, and provided room for anyone to share their story, whether they were celebrating their marriage, or their civil union. This initiative has been greatly welcomed by LGBT associations.

Search form and results

Renderings

• Logo

  

• Home - Details

  

• • Pricing table - Details

    

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    Notifications - Details

• User home

  

• Guests list - Details

  

• One album page - Details

  

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  Account page

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  Email modal box